Cookie Policy
Last updated: 01/01/2026
1. What Are Cookies
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and enabling certain functionality.
Legal Compliance: This policy complies with the UK Privacy and Electronic Communications Regulations (PECR) and the EU ePrivacy Directive (Directive 2002/58/EC) as amended, alongside GDPR requirements.
2. Legal Basis for Cookie Processing
Strictly Necessary Cookies
Legal Basis: Legitimate interest / Essential for service provision
Consent Required: No (UK PECR Reg 6(1), EU ePrivacy Art 5(3) exception)
Non-Essential Cookies
Legal Basis: Informed consent (UK PECR Reg 6, EU ePrivacy Art 5(3))
Consent Required: Yes - Clear, informed, and freely given consent
3. How We Use Cookies
We use cookies for several purposes to enhance your experience and comply with legal requirements:
- Essential website functionality and security
- Remembering your cookie preferences and consent choices
- Analytics and performance monitoring (with consent)
- Marketing and advertising (with explicit consent)
- Personalization and user experience enhancement (with consent)
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
Always ActiveThese cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions made by you which amount to a request for services.
| Cookie Name | Purpose | Duration | Domain |
|---|---|---|---|
| cookie-consent | Stores your cookie preferences | 1 year | nexcache.com |
| session_id | Maintains your session state | Session | nexcache.com |
| csrf_token | Cross-site request forgery protection | Session | nexcache.com |
| load_balancer | Server load balancing | Session | nexcache.com |
4.2 Analytics Cookies
Consent RequiredThese cookies help us understand how visitors interact with our website by collecting anonymous statistical information. We use this data to improve our services and user experience.
Data Processing: Analytics data is anonymized and aggregated. Personal data collected through these cookies is processed under GDPR Article 6(1)(a) (consent) and Article 6(1)(f) (legitimate interest for website improvement).
| Cookie Name | Purpose | Duration | Third Party |
|---|---|---|---|
| _ga | Distinguish unique users | 2 years | Google Analytics |
| _ga_* | Store and count page views | 2 years | Google Analytics |
| _gid | Distinguish users (24h period) | 24 hours | Google Analytics |
| _hjid | Hotjar user identification | 1 year | Hotjar |
4.3 Marketing Cookies
Explicit Consent RequiredThese cookies track visitors across websites to display relevant advertisements and measure campaign effectiveness. They require explicit consent under GDPR and ePrivacy regulations.
Cross-Border Transfers: Some marketing cookies involve data transfers to third countries (US, etc.). We ensure adequate protection through Standard Contractual Clauses and adequacy decisions.
| Cookie Name | Purpose | Duration | Third Party |
|---|---|---|---|
| _fbp | Facebook Pixel tracking | 3 months | Meta (Facebook) |
| _gcl_au | Google Ads conversion tracking | 90 days | Google Ads |
| li_sugr | LinkedIn browser identification | 90 days | |
| ads_id | Custom advertising tracking | 1 year | NexCache |
4.4 Functional Cookies
Consent RequiredThese cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and providing customized content.
| Cookie Name | Purpose | Duration | Domain |
|---|---|---|---|
| user_preferences | Store user settings and preferences | 1 year | nexcache.com |
| language | Remember language preference | 1 year | nexcache.com |
| theme_mode | Dark/light mode preference | 1 year | nexcache.com |
5. Third-Party Cookies and Data Transfers
We use third-party services that may set cookies on our website. These services may transfer data internationally:
Google Services (Analytics, Ads)
Data Transfer: EU-US via Google's EU-US Data Privacy Framework adequacy decision
Opt-out: Google Analytics Opt-out
Meta (Facebook) Pixel
Data Transfer: EU-US via Standard Contractual Clauses and Meta's adequacy mechanisms
Privacy Policy: Meta Privacy Policy
LinkedIn Insights
Data Transfer: EU-US via LinkedIn's Data Processing Agreement
Cookie Policy: LinkedIn Cookie Policy
Hotjar Analytics
Data Transfer: EU-based service with limited US transfers under SCCs
Opt-out: Hotjar Opt-out
6. Managing Your Cookie Preferences
Our Cookie Consent Tool
You can manage your cookie preferences using our cookie consent banner or by clicking the button below. Your choices are stored locally and will be respected on future visits.
Withdrawal of Consent: You can withdraw your consent at any time by using the tool above. This will not affect the lawfulness of processing based on consent before withdrawal.
Browser Settings
You can also control cookies through your browser settings. Note that disabling cookies may impact website functionality:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Preferences > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Cookies and Site Permissions
- Mobile Safari: Settings > Safari > Privacy & Security
- Chrome Mobile: Menu > Settings > Site Settings
- Firefox Mobile: Menu > Settings > Privacy
- Samsung Internet: Menu > Settings > Sites and Downloads
Do Not Track (DNT)
We respect browser Do Not Track signals where technically feasible. When DNT is enabled, we will not load third-party marketing cookies and will limit analytics tracking to essential metrics only.
7. Impact of Disabling Cookies
Disabling certain cookies may impact your experience on our website:
Necessary Cookies Disabled
- • Website may not function properly
- • Security features may be compromised
- • Unable to maintain login sessions
- • Form submissions may fail
Non-Essential Cookies Disabled
- • Limited personalization
- • No usage analytics for improvements
- • Less relevant advertising
- • Need to re-set preferences
8. Cookie Consent Record Keeping
In compliance with GDPR Article 7(1), we maintain records of your consent including:
- What you consented to (specific cookie categories)
- When you gave consent (timestamp)
- How consent was obtained (consent banner interaction)
- Whether consent has been withdrawn and when
- IP address and user agent for verification purposes
9. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in:
- Cookie technologies we use
- Legal requirements (UK PECR, EU ePrivacy, GDPR updates)
- Third-party services and their data processing practices
- Our business practices and service offerings
Notification: Significant changes will be communicated through our website banner or direct notification. Continued use of our website after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about our use of cookies or this policy, please contact us:
General Cookie Queries
Email: privacy@nexcache.com
Phone: +44 20 7946 0958
Post: NexCache Limited, London, UK
EU Data Protection Queries
Email: eu-privacy@nexcache.com
EU Representative for Article 27 GDPR matters